VEGAN. HIP. COMMUNITY.
BE HAPPY GUESTHOUSE
Marketing Strategy / Social Media / Content Creation / Photography / Design / 2019
Be Happy Guesthouse is new to Siem Reap, Cambodia. Located next to its parent, Baby Elephant Hotel, the owner asked me to help grow the brand and attract expats and travelers to the space, whether they wanted to stay a night or just come to hang out. I developed strategies to attract visitors including events such as movie nights and speed friending lunches. I also created blog posts that promoted activities, other ethical and eco-friendly businesses, and created content to boost their social media. The owner gave me free rein and also wanted me to design customer touchpoints throughout the guest house, including menus and signs to bring smiles to customers. As a result, Be Happy Guesthouse has become the hub of the community and attracts regular guests.